Andrea Back

Andrea Back

Andrea Back

Prof. Dr.
Full Professor of Management with special focus on Business IT
IWI-HSG
Büro 52-6100
Müller-Friedberg-Strasse 6/8
9000 St. Gallen
Publications Publications of Andrea Back
Main Focuses
  • Digital Strategy & Digital Transformation
  • Smart IoT & Mobile Business
  • Agile Innovation
  • Cybersecurity - Behavioral Aspects
  • New Work & Learning
  • Coworking
  • Collaboration with Startup Ecosystems
Fields of research
  • Digital Business Units - Strategy and Management Tools
  • IoT Ecosystems and Business Solutions
  • Coworking
Further fields of research
  • Agile Innovation
  • Sports Digitalization
  • Coworking
  • Cybersecurity
Education 1979 - 1984 Business Administration, University Erlangen-Nuernberg, Germany
1988 Doctorate for Social Sciences (Dr. rer. pol.), University Erlangen-Nuernberg, Germany
1993 Habilitation for Business Administration, University Erlangen-Nuernberg
Professional Career University Affiliations:
1984 - 1988 Full-time Assistantship (research and teaching) at the IS chair of Prof. Dr. Dr. h.c. mult. Peter Mertens, University Erlangen and Nuernberg
1989 - 1993 Head of the research group "Managerial Planning and Control" in the IS Department of the University Erlangen-Nuernberg
1991 - 1992 Adjunct lecturer at the University of the German Federal Armed Forces and the Koblenz School of Corporate Management, Germany
Since 1994 Full Professor and Director at the Institute of Information Management, University of St. Gallen, Switzerland
1999 Visiting professor for Information Management at the University of Vienna, Austria
2006 Visiting professor at the City University of Hong Kong, Department of Information Systems

Industry Affiliations:
1988 - 1989 Post-doctorate Fellow at the IBM Los Angeles Scientific Center in the project "Competitive Uses of Information Technology"
1989 - 1991 Consultant for DATEV e.G., Nuernberg (Data Warehousing and Report Generation for Software Product and Services Controlling)
1989 - 1993 Consulting with several companies in the area of Executive Information Systems
1994 - 1996 Consultant for Audit Company Fürst&Partner, Nuernberg (Management Information System, Teamoriented Workflow Support)
Until now; Scientifically-backed consulting projects regarding Enterprise 2.0, Knowledge and Learning Management as well as E-Collaboration in numerous companies
Teaching Activities

Spring Semester:
FPV -Digitale Innovationen und Business Transformation gestalten
Informationssysteme für Mobile Business - From Apps to IoT
Issue Coverage: Technology und Competitive Market Intelligence
Forschungsschwerpunkte im Informationsmanagement II 

Fall Semester:
Management in the Digital Economy
FPV -Digitale Innovationen und Business Transformation gestalten
Value Creation with (Big) Data – Enterprise Solutions and Technologies for Text Analytics
Forschungsschwerpunkte im Informationsmanagement II 

Projects ProjectsLink Andrea Back
Editorial Board
  • Editorial Board “eServices Journal”
  • Advisory Board DATEV magazine
  • Advisory Board Wirtschaftsinformatik & Management
Additional Information

Newsblog
Blog Business 2.0
Enterprise 2.0 Fallstudiennetzwerk

Alexandria Further information about Andrea Back